Moonmap Privacy Policy
Company: Astronaut Party Inc., 2426 Greenwich St., San Francisco, CA 94123 · Contact: data@astronautparty.com
Effective Date: November 24, 2025 · Last Updated: May 1, 2026
1. Introduction
Moonmap operates a SaaS platform that combines analytics from Meta, Google Ads, Microsoft Advertising, Northbeam, Shopify, and first-party attribution tracking to optimize marketing performance.
2. Information We Collect
2.1 Account Information
Email, name, and authentication credentials for account creation; basic profile data for OAuth authentication with Meta, Google, and Microsoft.
2.2 Meta Business Data
Access includes ads performance metrics, Pages data, Business Manager info, and campaign data via permissions: ads_read, ads_management, business_management, catalog_management, pages_read_engagement, pages_manage_ads, pages_show_list.
2.3 Google Ads Data
Campaign performance, Shopping data, and spend/conversion metrics accessed via https://www.googleapis.com/auth/adwords scope.
2.4 Microsoft Advertising Data
Campaign, keyword, and performance metrics accessed via https://ads.microsoft.com/msads.manage and offline_access scopes.
2.5 Northbeam Data
Attribution analytics and cross-channel performance metrics accessed through Northbeam's Data Export API.
2.6 Shopify Data
Order data, product catalogs, inventory costs, and purchase history accessed via read_orders, read_products, and read_inventory permissions. Real-time data received via webhooks for orders, refunds, and GDPR requests.
2.7 Attribution Tracking Data
The Shopify Web Pixel collects page views, product views, UTM parameters, ad click IDs (fbclid, gclid, msclkid — only with marketing consent), a first-party identifier cookie (2-year expiry), and one-way hashed customer emails. A tiered consent model applies: Essential only, Analytics, or Marketing tiers.
2.8 Google Drive Data
File metadata and content for files you explicitly select via Google's file picker, accessed using https://www.googleapis.com/auth/drive.file scope (per-file access only).
2.9 Usage and Analytics Data
Service usage via PostHog, log data (IP, browser, device), cookies, and live chat interactions via Crisp.
2.10 Data Sync Frequency
Meta, Google, Microsoft, Northbeam, and Shopify APIs sync hourly, daily, and on-demand; Shopify orders sync in real-time via webhooks.
3. How We Use Your Information
We use data to:
- Provide marketing analytics and campaign optimization
- Authenticate and manage accounts
- Analyze advertising performance across platforms
- Deliver cross-platform attribution analysis
- Display marketing and e-commerce data within the app
- Generate AI-powered insights via Google AI (Gemini)
- Provide customer support via live chat
- Communicate about your account
- Comply with legal obligations
We do not:
- Sell data to third parties
- Use data outside marketing analytics and optimization
- Share advertising or e-commerce data with other users
- Store plaintext customer emails in attribution systems
4. Data Sharing and Disclosure
4.1 Sub-processors
Data processing partners (bound by data processing agreements and Standard Contractual Clauses where applicable):
- Supabase (database, US)
- Vercel (hosting, US)
- PostHog (analytics, US — consent required)
- Crisp (live chat, EU — consent required)
- Resend (email, US)
- Google AI/Gemini (insights, US)
- Meta, Google, Microsoft, Northbeam, Shopify APIs
- Meta Pixel (early-access landing page — consent required)
4.2 Legal Requirements
Data may be disclosed if required by law, court order, or to protect rights and safety.
4.3 Business Transfers
Data may transfer in mergers, acquisitions, or asset sales with notice.
5. Platform Compliance
5.1–5.4 Meta, Google Ads, Microsoft Advertising
Each platform's data is used exclusively for your analytics and campaign optimization, never for user profiling or transfer to data brokers. Data is visible only to you and authorized account users.
5.5–5.6 Google Drive
Files are accessed only via explicit selection; we do not modify, delete, or share your files. Content is imported to our platform storage; access credentials are deleted upon disconnection.
5.7–5.8 Microsoft Advertising
Data used exclusively for analytics and reporting; not shared with third parties except for service delivery.
5.9–5.10 Northbeam
Attribution analysis only; data visible to you and authorized users.
5.11–5.12 Shopify
Order data used for attribution and insights; customer emails processed via one-way hashing (plaintext never stored). GDPR webhooks trigger immediate deletion. Data retained while account is active; deleted upon disconnection or GDPR customer deletion requests.
5.13–5.14 Moonmap Attribution
First-party conversion attribution only; click IDs collected only with marketing consent (Tier 2). Consent withdrawal immediately clears click IDs. Plaintext emails never stored; first-party cookies used for session tracking. Data deleted immediately upon account deletion or GDPR requests, with customers added to a blocklist.
6. Data Retention and Deletion
6.1 Active Accounts
Data retained while account is active.
6.2 Account Deletion
Delete anytime via user interface. Upon deletion, all data (Meta, Google, Microsoft, Northbeam, Shopify, attribution) is immediately removed; only legal-compliance records retained.
6.3 Deletion Requests
Request via in-app deletion feature or data@astronautparty.com. Processed immediately.
7. Your Privacy Rights
7.1 European Users (GDPR)
Right to access, rectification, erasure, restriction, portability, objection, and consent withdrawal. Self-serve data download available: Settings → Privacy → Download my data (JSON summary + per-section CSVs). Logged-in users withdraw consent via Cookie Preferences (footer) or Settings → Privacy. Other requests: email data@astronautparty.com (30-day response).
7.2 California Users (CCPA)
Right to know, delete, opt-out of sale (we do not sell data), and non-discrimination. Submit requests via data@astronautparty.com or in-app account deletion.
8. Cookies and Tracking Technologies
8.1 On Moonmap Platform (moonmap.ai)
Essential cookies (no consent required): Session authentication (Supabase), workspace selection, UI preferences, unsaved-changes tracking.
Non-essential cookies (consent required): PostHog analytics, Crisp live chat, Meta Pixel (early-access landing page).
Consent banner on first visit. Fully functional with Essential Only. Browser DNT/GPC signals automatically trigger Essential Only mode (recorded in audit log). Change anytime via Cookie Preferences (footer) or Settings → Privacy. Withdrawing consent deletes corresponding third-party data.
8.2 On Client Shopify Stores
First-party attribution pixel runs on client stores, subject to consent tiers in Section 2.7. End-shoppers manage consent via the store's banner.
9. Data Security
Technical and organizational measures include:
- Data encryption in transit and at rest
- Industry-standard encryption for OAuth tokens and API credentials
- Unique per-client cryptographic keys for email hashing (prevents cross-client correlation)
- Secure authentication, regular assessments, access controls, monitoring
- Database-level tenant isolation
No transmission method is 100% secure; absolute security cannot be guaranteed.
10. Children's Privacy
Service not directed to individuals under 13. We do not knowingly collect information from children. Report inadvertent collection immediately.
11. International Data Transfers
Data may be transferred to and processed in countries other than your residence, including the United States (primary infrastructure: Supabase, Vercel).
For EEA, UK, or Swiss transfers to non-adequate countries, we use Standard Contractual Clauses (Module 2, controller-to-processor) approved by the European Commission. Sub-processors have SCCs or equivalent protections. Supplementary measures include encryption in transit/at rest, access controls, and audit logging.
12. Changes to This Privacy Policy
Updates posted on website with “Last Updated” date change. Material changes communicated via email to registered users. Continued use constitutes acceptance.
13. Contact Us
Astronaut Party Inc.
2426 Greenwich St.
San Francisco, CA 94123
data@astronautparty.com
EU/UK users may contact local data protection authorities.
Consent: Using the service acknowledges you have read and agree to this Privacy Policy.
© 2026 Astronaut Party Inc. All rights reserved.
